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What Is A Sweepstake & How Do They Work?

What Is A Sweepstake & How Do They Work?

Have you ever heard friends or colleagues talking about entering a sweepstake and wondered how it works? 

Perhaps you’ve seen the term mentioned around big events like the World Cup, or the Grand National. Sweepstakes are a popular way for groups to engage with major events, but it’s important to understand how they function, especially if you're thinking of joining or setting one up.

This Lion Wins casino blog explains what a sweepstake is, how it works, and the key points you need to know if you’re in the UK.

What Is a Sweepstake?

A sweepstake is a type of competition where participants have a chance to try and win a prize based on the outcome of an event. These events are often sporting tournaments, or significant cultural happenings, but they can be based on almost anything with a range of possible results.

To participate, you would typically receive an entry that corresponds to a potential outcome, such as a team in a football tournament, or a horse in a race. The winner is decided by the result of the event. 

Sweepstakes can be organised informally among friends, in workplaces, or through more formal channels like companies or charities. If you’re setting up or joining a sweepstake, it’s essential to ensure it follows UK rules and regulations, especially if there’s money involved. The fun lies in the unpredictability of the outcome.

How Does a Sweepstake Work?

In a sweepstake, each participant is linked to a potential outcome in an event. The most common way this is done is by assigning each person a random entry, such as a football team, a player, or a horse. This assignment can be done by drawing names or entries from a hat, or using another random method.

As the event unfolds, the results will reveal which entry corresponds to the winner. For example, if you are part of a sweepstake on a horse race, the horse assigned to you must win for you to take the prize. The prize, or prize pool, is usually agreed upon before the sweepstake begins and can vary depending on the group or organisers.

In the UK, informal sweepstakes for fun are common in social settings. However, if the sweepstake involves an entry fee, or is organised by a business or charity, it’s important that it complies with the Gambling Act 2005. For instance, any money collected from participants must either be used as the prize or donated to charity, with no profit taken by the organiser.

What Is a Sweepstake In Horse Racing?

In horse racing, sweepstakes are often organised around major events like the Grand National or Royal Ascot. Usually, each person involved is randomly assigned a horse from the race lineup. You don’t need to have any knowledge about the horses or their form, as the entry you receive is usually down to chance.

After the race, the horse that finishes first determines the winner of the sweepstake. Some sweepstakes may offer additional prizes for second and third places to keep things interesting for more participants.

Horse racing sweepstakes may be common in offices or social gatherings because they are easy to organise and offer a way for everyone to be involved, even if they don’t usually follow horse racing. These sweepstakes are typically a casual form of entertainment, rather than a method of strategic betting.

What Is a Sweepstake In Football?

Football sweepstakes work similarly, but instead of horses, participants are assigned football teams. These sweepstakes are often held during major tournaments, like the World Cup or the Euros, where there are many teams involved, and participants can be randomly given one to follow throughout the tournament.

As the tournament progresses, the success of each participant's team determines the outcome. The person whose team wins the tournament is the sweepstake winner. It’s a popular way for people who might not normally follow football to engage with big competitions, potentially making every match more interesting.

Again, these sweepstakes are usually casual and involve no knowledge of football strategy or team form. The entry process is random, so everyone has a fair shot at winning based purely on the tournament's final results.

Sweepstake Example

Imagine you're setting up a sweepstake with a group of friends for a tennis tournament like Wimbledon. To get started, each participant puts their name in a hat, and you draw names to assign everyone a tennis player competing in the tournament.

As the tournament progresses, you’ll watch to see how your assigned player performs. The player who wins the tournament determines the winner of the sweepstake. 

This could potentially mean taking home a small prize, or simply enjoying some extra competition among friends. The fun part is following your randomly assigned player’s journey, whether they win or not.

It’s important to remember that sweepstakes are meant to be enjoyed in a fair and legal way, with any money collected for prizes distributed properly, according to UK laws. Keeping things light-hearted and within legal boundaries ensures that everyone can have an enjoyable experience.


*All values (Bet Levels, Maximum Wins etc.) mentioned in relation to these games are subject to change at any time. Game features mentioned may not be available in some jurisdictions.

**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.